In the future, owning an Apple device may come with a new perk: free access to Cupertino’s original TV shows.
Apple’s first original TV show, Planet of the Apps, was a flop, but the company has lots of new content in the works—$1 billion worth. Now it appears the tech giant plans to give that content to Apple device owners for free.
CNBC reports that upcoming Apple-funded TV shows will be available for free inside the pre-installed TV app on iPhone, iPad and Apple TV devices. The company expects to launch a new and improved version of the TV app “early next year,” the report notes.
Apple did not immediately respond to PCMag’s request for comment and declined CNBC’s request.
Apple’s second original TV show, Carpool Karaoke, is already available for free via the TV app. The first episode of Planet of the Apps is free, but you need an Apple Music subscription to watch subsequent episodes.
Last month, The Wall Street Journal reported that Apple has around two dozen shows in “in development or production.” That includes a remake of Steven Spielberg’s Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon. The company has also reportedly inked deals with Oprah Winfrey and the producers of Sesame Street for other shows.
Meanwhile, Apple reportedly axed a show based on the life of rapper Dr. Dre called Vital Signs over concerns it was too violent.
“Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn’t want gratuitous sex, profanity, or violence,” the Journal reported.
In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius’ song page. Genius’ lyrics database is also now available on Apple Music.