We liked, but didn’t love the first Fujifilm hybrid camera, the Instax Square SQ10. It cost a bit too much at launch (Fujifilm later dropped the price) and was very finicky about printing images from other cameras, something it was supposedly able to do.
The Fujifilm SQ20, announced today, launches with the built-in price correction. It’s debuting at $199.95, compared with the $279.95 initial price of the SQ10. Features are mostly the same. The half-inch image sensor, 2.7-inch rear LCD, and body design are unchanged from the SQ10. It supports Instax Square film, and includes filters that allow you to apply artistic effects or convert photos to black-and-white before printing.
Video capture is where the SQ20 differentiates itself from its predecessor, but you won’t be recording video for Instagram Stories. The SQ20 records 800-by-800 pixel footage at 15fps, without sound, with clips limited to 15 seconds in length.
Fujifilm Instax Square Devices
The choppy, silent video is destined for one purpose—frame grabs.
A full clip gives you 225 frames, any one of which can be printed. You’ll also be able to leverage video to print collages with up to four fames on one print, or to show motion blur in shots. The Sequence filter uses transparency to show motion before and after your main image, which is perfect for conveying a sense of action in your instant photos.
The camera’s internal memory can only hold two clips (or 50 images), so you’ll want to add a microSD card to supplement the modest internal storage. We’ll see if Fujifilm has made it easier to print images from other cameras with the SQ20, or if you’re still better off buying the dedicated Fujifilm Instax Share SP-3 printer for that purpose.
The SQ20 goes on sale on October 20th for $199.95. It’s priced at $249.99 in Canada. You can buy it in your choice of Glossy Beige or Matte Black finish.
Fujifilm also announced new colors for its analog Instax Square SQ6 square-format instant camera. In addition to the three colors which launched earlier this year—Pearl White, Blush Gold, and Graphite Gray—you’ll also get Aqua Blue and Ruby Red options starting next month for the same $129.95 (US) and $159.99 (CAD) price point.
In other Fujifilm news today, the company announced its GFX 50R medium format camera, set to ship next year. It also unveiled another GFX model under development with a 100MP image sensor with in-body stabilization, phase detection focus, and 4K video capture. No model name or other details are available at this time.