As reported by CordCutters, AT&T is planning to raise the price of all DirecTV Now streaming plans by $5. That will bring the base DirecTV Now “live a little” plan, which offers access to around 60 channels, to $40 a month. The “just right” plan with around 80 channels will bump to $55 a month, while the “go big” plan with around 100 channels will be $65, and the top-tier “gotta have it” option with more than 120 channels will be $75 a month.
In a statement to PCMag, AT&T said the increase will take effect on July 26 for new customers. Existing subscribers will see the higher rate on an upcoming bill.
“In the 18 months since our launch, we have continued to evolve our DirecTV Now products to serve this new customer set and compare favorably with our competitors,” AT&T said. “To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market—which starts at a $40 price point.”
Meanwhile, Sony’s PS Vue service also currently starts at $40, but that’s soon changing. Sony today announced plans to raise the price of all multi-channel PS Vue plans by $5, starting July 24. That will bring the base “Access” plan to $45 a month. Current subscribers will see the increase on their bill after July 31.
“At PlayStation, we are always evaluating the PS Vue service to ensure we are providing a compelling value to our customers,” Vue head Dwayne Benefield wrote in a blog post. “Unfortunately, we must increase the price of our multi-channel plans to keep pace with rising business costs and enable us to continue offering a better way to watch the best in live sports, entertainment, and news.”
DirecTV Now and PlayStation Vue aren’t the only streaming service to raise prices as of late. Sling TV last week increased the price of its base Orange service, which includes around 30 channels including Disney and ESPN, by $5 to $25 per month. Meanwhile, YouTube in February increased the price of YouTube TV from $35 to $40 a month.