Apple’s first original TV show, Planet of the Apps, wasn’t exactly a breakout hit.
Now, one of the show’s stars, Gary Vaynerchuk, is speaking out about why he believes it flopped. During a recent episode of his YouTube show #AskGaryVee, the outspoken CEO and founder of digital agency VaynerMedia said Apple’s marketing efforts are to blame, as the folks over at Business Insider first reported.
“I was on an Apple show, Planet of the Apps, Gwenyth [Paltrow], Will[.i.am], Jessica Alba, and me,” he said. “And Apple didn’t use me or Vayner to do the marketing and did everything wrong.”
Check out the video below to hear Vaynerchuk’s comments about the show, which start at around 26:00.
Vaynerchuk explained that he took a backseat during marketing meetings since he was on Apple’s turf and wanted to show the Cupertino tech giant respect.
“My cheeks were bleeding profusely out of every meeting, because I was biting them,” he said. “My tongue completely fell out of my mouth.”
Vaynerchuk went on to say that Apple Music executive Jimmy Iovine was in those meetings and said the marketing was under control.
“Jimmy’s like ‘I got it, we got it, we got it.’ And I knew he wasn’t in the trenches. I know Jimmy’s no dope, clearly. But I was like ‘fuck this,” he said.
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Apple did not immediately respond to PCMag’s request for comment.
Planet of the Apps debuted in June 2017 to lackluster reviews and ran for 10 episodes. The show is basically Shark Tank for apps: entrepreneurs have 60 seconds to pitch their apps to four celebrity advisors. PCMag’s Chandra Steele, who watched the show so you don’t have to, said “40 minutes of discussions about products that are best viewed on a smartphone screen is not exactly must-see TV.”