Amazon decides to discontinue its Mayday video calling service, which allowed anyone with a Fire tablet to access a live support adviser within seconds to help sort out problems.
It’s very difficult for companies to make a tablet stand out from the crowd in 2018. They all have high resolution displays, run either Android or iOS, and offer access to an app store. However, Amazon had one feature competitors couldn’t, or decided they didn’t want to match: Mayday live video support.
Mayday allowed anyone with an Amazon Fire tablet to access a support adviser through a live video feed. You could see the adviser, but they couldn’t see you. The adviser would listen to the problem and help you solve it. For anyone with relatives who are not exactly great with tech, it was a reason to recommend buying a Fire tablet. However, at the end of June Mayday is being discontinued.
Here’s how Mayday works, recorded back in 2013:
Mayday Screen Sharing will continue to be an option for the customer service team to use if they feel it necessary, but customers will no longer be able to trigger it themselves. Amazon actually views Mayday as a service for legacy devices now, which are no longer sold.
It’s good that Amazon is keeping Mayday as an option for support, but a real shame Fire tablet owners can’t access it directly after the end of this month. On the other hand, support systems have moved on as Amazon now offers its intelligent assistant Alexa hands-free alongside 24/7 phone and email support.